The booming business of natural and organic products is taking the spotlight this week as the 45th annual Natural Products Expo West fills the exhibit halls of the Anaheim Convention Center through Friday.
The expo features more than 3,000 exhibitors showcasing natural and organic packaged goods, supplements, and specialty lifestyle products. Here’s a quick look at the brands making a mark at this year’s event.
Expo West exhibitor list
Here is Expo West’s full list of the brands taking the spotlight in Anaheim this week. Here are 20 brands you might recognize or remember from the grocery store aisles:
- Chobani
- Chomps
- Guru Nanda
- Lindt & Sprungli Chocolate
- Second Nature Brands
- Simple Mills, Inc.
- Oatly
- Archer
- Stonyfield Organic
- Built
- Gatorade
- Fiji Water
- JonnyPops
- Kodiak Cakes
- Liquid I.V.
- Once Upon a Farm
- Power Crunch
- Violife
- Catalina Crunch
- Loacker, USA
And a few buzzy product launches coming out of Expo West 2026:
Bulletproof: The company specializing in clean coffee and functioning nutrition products launched Coffee + Creatine, creatine-powered instant black coffee designed to “unite physical strength and mental clarity in one daily ritual.”
Little Northern Bakehouse: The company that specializes in gluten-free and plant-based breads announced its new gluten-free sourdough line with a classic wide slice loaf and multigrain loaf.
Kidfresh: The frozen kids’ meal brand made with hidden veggies launched two new combo meals — Chicken Strips & White Mac & Cheese and Chicken Meatballs & Buttered Ravioli.
Jackson’s: The brand known for snacks cooked in avocado oil debuted its new Avocado Oil Variety Snack Packs at the expo. The 30-count packs include three gluten-free and vegan snacks: Sweet Potato Chips, Kettle Potato Chips, and Super Veggie Straws.
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