Man uses ChatGPT to sell his Cooper City home: ‘It exceeded our expectations’

After 15 years in his Cooper City home, Robert Levine decided it was finally time to sell. But instead of contacting a real estate agent, he turned to the power of the prompt.

“I really wanted to challenge myself to use AI for the entire journey, not just piecemeal,” Levine said. “Every step along the way.”

The married father of three says he used artificial intelligence for nearly everything involved in selling the house: the planning, the pricing, the marketing – even deciding what rooms to repaint.

“We repainted a couple of rooms in the house because ChatGPT said that’s where you’re going to get the biggest return on investment,” Levine said.

He says one of the most valuable things the AI assistant provided was structure.

“The most important thing it did for us was build out a timeline,” he explained. “Here’s when you need to start packing your house.”

ChatGPT also helped Levine design marketing materials, including his open house handout and the online listing. It walked him through how to get the home listed on the MLS, or Multiple Listing Service, helped coordinate showings, and even suggested the best day to list the property.

“We ended up listing on a Tuesday,” Levine said.

It turned out to be good timing.

“I think within the first 72 hours, we had five offers on the home already, which was tremendous,” he said.

Levine still held the open house scheduled for that Saturday. But by Sunday morning – just five days after listing the home – he had a signed contract.

The contract? Also generated with help from ChatGPT.

“It exceeded our expectations,” Levine said.

He did hire a lawyer to review the contract and other legal documents, but aside from that, Levine says his AI assistant handled most of the heavy lifting.

One of his biggest motivations for trying the experiment was saving money.

“We estimate that leveraging these AI tools will save us about 3% of the total sale price, which in our case is a meaningful amount of money,” he said.

Levine stresses that every home sale is different, and he does not believe artificial intelligence will replace real estate agents. Still, he says tools like ChatGPT are becoming part of the evolving real estate landscape.

“The impact they make is very real,” Levine said.

He also says people who spend more time learning how to use AI tools may become more comfortable relying on them.

“Some folks maybe aren’t prepared to do that themselves, but the more you use AI, the more confident you’ll become in leveraging those tools,” he said.

There was, however, one part of the move ChatGPT could not help with: packing up the moving boxes.

But Levine says the AI assistant did help him choose which moving company he plans to use when the family settles into their new home.