The Los Angeles Rams have unveiled a uniform refresh.
The subtle update, one of several uniform changes this offseason throughout the NFL, marks the “next evolution” in the team’s visual identity, the Rams said in a news release.
“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” said Kathryn Kai-ling Frederick, chief marketing officer for the Rams. “It’s a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”
The redesign features a simplified LA monogram logo with the gradient coloring removed, resulting in a solid finish. The team said the change was influenced by fan and partner feedback.
Changes also were made to the Ram head logo, which appears bolder with a sharper horn.
The team released details in a series of social media posts.
Discover more from USA NEWS
Subscribe to get the latest posts sent to your email.