The Anastasia Beverly Hills Eyeshadow Palette is nearly 40% off before Christmas

I just spotted the Anastasia Beverly Hills Soft Glam Eyeshadow Palette at its lowest price ever on Amazon (nearly 40% off!) and still showing delivery before Christmas if you order now.

So yes, this last-minute gift is actual holiday magic for beauty lovers. Ahem, stocking stuffer.

I’ve reviewed a lot of Anastasia Beverly Hills products over the years — from brow kits and highlighters to blushes and bronzers — and honestly, its eyeshadow palettes are some of my absolute favorites in the makeup world because the colors consistently blend seamlessly and feel rich on the lids, all with beautiful pigmentation and a range of wearable neutrals and shimmers.

ABH palettes are clad with an impressive, top-quality dual-ended brush that actually works — one end for precise shadow application and the other for soft, effortless blending — making them totally travel worthy and perfect for everyday glam or something more dramatic.

The Soft Glam palette itself is exactly what I reach for when I want a put-together look without overthinking: it’s packed with neutrals, warm mattes and luminous shimmers that work together beautifully, whether creating a soft daytime eye or something more sultry for the holidays.

And because the formula is so blendable and pigmented, you don’t have to be a pro to make it look polished, which is something I always appreciate when I’m trying to put together a quick yet elevated look before heading out the door.

You also want to pick up the brand’s Microstroke Brow Pen along with it. We reviewed it, too.

As someone who tests makeup all the time, I’ve noticed that not every palette delivers on its promise, but Anastasia’s shadows truly do blend out like a dream with minimal tugging or patchiness, which isn’t something to take for granted.

What makes this deal even sweeter is that the holiday timing is scoring this palette at nearly 40% off right before Christmas — and having it arrive in time to still wrap or tuck into a stocking — is simply ideal. The price drop puts a high-end, luxurious palette well within budget without compromising quality, which is a win for both gift-giving and self-gifting alike. This is exactly the kind of beauty find that gets you compliments on your eyeshadow skills while also making your wallet happy.

The fact that Amazon lists delivery by Dec. 22 on this deal means you can confidently shop now and still get it under the tree or as the perfect stocking stuffer for your makeup-obsessed friends or family.

The bottom line

If you’ve been eyeing an ABH palette (pun absolutely intended) or you’re on the hunt for a thoughtful, stylish stocking stuffer that doesn’t feel thrown together, this Soft Glam eyeshadow palette on sale is a total no-brainer. It’s one of those deals that rarely pops up — especially this close to the holidays — and with Anastasia Beverly Hills’ reputation for quality and performance in beauty products, you’re giving something that actually gets used and loved.

Again, yes: pick up the brand’s Microstroke Brow Pen along with it. We reviewed it, too.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.