People think Y2K Britney Spears is the inspiration behind viral new duet

Fans online are praising Tyla and Zara Larsson’s new collaboration “SHE DID IT AGAIN,” with early reactions highlighting its throwback visuals, pop lineage and confident embrace of a specific Y2K aesthetic long linked to Britney Spears.

“This ate,” TikTok creator @zues.jrxe wrote while reposting a clip from the music video, capturing the shorthand enthusiasm that has dominated early fan responses. On YouTube, one comment comparing the release to past pop duets summed up the mood: “2007: Beyoncé and Shakira…2026: Tyla and Zara Larsson.”

Released on April 17, “SHE DID IT AGAIN,” is led by Tyla and features Swedish singer Larsson. The track blends R&B with Afrobeats and pop influences, pairing two artists whose recent work has been defined by strong visual branding and online engagement.

While some listeners have noted visual similarities to Beyoncé and Shakira’s “Beautiful Liar,” as well as Shakira and Rihanna’s “Can’t Remember to Forget You,” fans widely agree the duo’s styling is rooted firmly in the Britney Spears era of 2000s pop.

A Y2K Revival in Sound and Style

The music video leans heavily into early‑2000s pop imagery, with both artists wearing a bedazzled gold bikini top paired with low‑rise, slightly flared jeans—a look closely associated with Spears’ peak years. The styling, combined with confident choreography and glossy visuals, reinforces the Y2K aesthetic Larsson has increasingly claimed as part of her musical identity.

That image has become central to .

Once viewed as a largely European pop success for whom U.S. momentum had not materialized, Larsson re‑entered global conversations after going viral thanks to a dolphin‑themed Frutiger Aero meme. Rather than distancing herself from the moment, she leaned into it, embracing the aesthetic and reshaping her sound and visuals around it.

Songs like “Midnight Sun” marked a shift in tone and presentation, gaining traction for their bright, hibiscus‑heavy visuals and playful Y2K energy. The approach helped reintroduce Larsson to a wider audience, particularly in the U.S., where she later found additional success with “Stateside,” a duet with PinkPantheress that gained further attention at the 2026 Winter Olympics in Milan, Italy.

Tyla, meanwhile, brings her own cultural momentum to the collaboration.

Widely seen as one of pop’s most-fashionable and internet‑savvy new stars, the South African singer broke through internationally with “Chanel” and has since become known for effortlessly blending Afrobeats influences with mainstream pop appeal.

The pairing has been welcomed online as a natural fit.